Terre de Bougies has been committed to Pink October for many years, supporting the fight against breast cancer. In particular, this means backing the resources devoted to prevention and research into this cancer.
In 2025, we pledged to donate €1 for every order placed throughout October, along with all the profits from our "Wild Rose" fragrance sold in October, to the Institut Gustave Roussy. Thank you to everyone who took part in this show of solidarity!
According to figures from e-cancer, an estimated 433,136 new cancer cases occurred in France in 2023, which is nearly 1,200 cases detected every day. Breast cancer is the most common form of cancer in women: 61,214 new cases were diagnosed in 2023, an average of almost 168 women every day.
Support Pink October 2026
At Terre de Bougies, we are deeply committed to the causes that matter. The fight against breast cancer is especially close to our hearts, because every gesture can make a difference. That is why, this year, we are taking concrete action:
- €2 donated for every "Pink Love" fragrance purchased until 31 October.
- The option to donate at checkout: 100% of donations are passed on.
- Already 524 € raised for Pink October thanks to you!
This year, the proceeds from these initiatives will once again go to the Institut Gustave Roussy.
There are also other ways to get involved through various events supporting this cause, such as the Challenge du Ruban Rose, a major charity event taking place in 2026 in several French cities to raise awareness of breast cancer screening.
Key information – 2026 edition
Lille – Sunday 4 October 2026
Venue
Around the Citadelle, with the event village on the Champ de Mars
Programme
5 or 10 km run at 09:00
5 or 10 km walk at 09:45
Target
10,000 participants
Bordeaux – Saturday 17 and Sunday 18 October 2026
Venue
Along the quays, on the square of the Maison éco-citoyenne (event village).
Programme
Saturday 17 October: 5.5 km run at 08:30 and walk at 08:40
Sunday 18 October: 5.5 km run at 08:45 and walk at 08:55
2025 edition
nearly 25,000 participants
General information
- The event aims to raise funds for breast cancer screening and research.
- Participants are encouraged to bring their own water bottle to reduce the environmental impact.
- Registration is open and can be completed online.
The Challenge du Ruban Rose 2026 promises to be a major awareness and fundraising event, with thousands of participants expected across the host cities.
In 2025, Lille and Bordeaux brought together nearly 35,000 participants.
Breast cancer: major advances for earlier detection and better survival
Over the years, medical progress has transformed breast cancer care considerably. Thanks to increasingly effective treatments and screening programmes better suited to each woman's risk profile, 6 out of 10 cancers are now identified at an early stage. This personalised screening plays a key role in improving the prognosis.
The figures speak for themselves: age-standardised 5-year net survival rose from 80% for women diagnosed between 1989 and 1993 to 88% for those diagnosed between 2010 and 2015. At the same time, breast cancer mortality fell by an average of 1.5% per year between 2019 and 2023, reflecting the positive impact of prevention, earlier diagnosis and new treatments.
Yet breast cancer remains the deadliest cancer among women, with 12,765 deaths in 2023. These figures underline the importance of regular check-ups and ongoing awareness. Taking care of your health also means staying informed and adopting the right habits every day.
What are the most common symptoms of breast cancer?
Even though the appearance of your breasts naturally changes with age, certain changes should alert you. Here are the main potential symptoms of breast cancer:
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A lump in the breast or under the armpit
A hard, mobile mass or an unusual lump can be a sign to watch, especially if it persists. -
A change in the skin
Localised redness, an orange-peel texture, swelling or skin retraction are all warning signs. -
Changes to the nipple or areola
A nipple that turns inwards, unusual colouring or unexplained discharge can be signs of an abnormality. -
A change in the shape or size of the breast
A sudden change in shape, new asymmetry or localised swelling should also be taken into account.
When should you see a healthcare professional?
From the age of 25, you are advised to have a clinical breast examination once a year, carried out by a doctor, a midwife or a gynaecologist. This quick, painless examination can pick up any abnormalities early.
The importance of breast self-examination
In addition, you can also learn to carry out a monthly breast self-examination, ideally after your period. It helps you get to know your breasts better and spot any abnormal change quickly.
Please note: if you notice a suspicious symptom, it does not necessarily mean it is cancer. But seeing a doctor promptly is essential to know for sure.
